Building a successful business requires the ability to promote services online. Create a space where potential clients or customers can access products and services, leading to high profits and exposure. Today, businesses rely on online traffic to get noticed. Building a new website requires time and energy. Everything worthwhile takes time, so we wanted to break down a realistic expectation for business owners who desire to expand their brands. With companies hiring a digital agency and marketing consultants, the high demand forces businesses in the industry to create spaces for potential growth.
From small businesses to Social Media Influencers to Business Tycoons, everyone wants to make their mark. The pandemic has forced everyone to become entrepreneurs saturating niches. How do you create a website from scratch that gets you noticed? You could use a website builder, like Webflow. However, these tools can be limited in scope so at RAD SEO we recommend going with a custom-built site, even if that custom site is built on a website builder.
Preparation for a Custom Website
When starting a website project, a time is set aside to brainstorm an appropriate layout. We suggest taking up to two weeks dedicated to research. Depending on your business goal, it’s important to understand the content that interests your audience. What message do you want to share with your site design? According to Wix, once a company understands its brand identity then it can begin the design phase. Some businesses want to focus more on rebranding, so they may want to focus or start with a website redesign.
We suggest looking for templates that match your unique design. A typical website has the basics; a Home page, a Contact Us page, and an About Us section. For example, a website builder like Squarespace, Wix, and Weebly provides templates with visual art that promote and inspire website content. Use these templates as a guideline for your site’s user experience.
Now that the new website has a foundation, you must start laying out the building blocks. It does not matter if your company has a web development department or if it’s just a small family business, but content management is crucial for a successful website. A customer website deserves a content management system, also known as CMS. Up to today, WordPress is the most popular known CMS. The program makes it easier for large businesses to manage content, such as blog posts, videos, pictures, and landing pages.
This step can take up to a month max. We say this to include the size of a business and the urgency. Realistically, if you dedicate your time you can cut that time by half.
This portion of a web design project requires maintenance as well. The investment in Search Engine Optimization dictates a site’s content using keywords that promote traffic.
The responsibility of a website designer includes the execution of small details. From the layout and organization of content to the logos used, the web designer understands what the company looks for and what potential customers want. Although automated tools continue to flood the market, a human web developer gives businesses a personal touch. Algorithms make building websites easier and faster, but the advantage of a small business continues to be its connection with clients. Custom design is crucial.
Even though it prolongs the development time, the decision to go over color scheme, drop-down menu placement, and an attention-grabbing layout of products or services makes it worthwhile to site design. This process takes another two weeks maximum.
The development of your website design takes into account the user experience. Making your site user-friendly allows for more traffic and is honestly appealing. No business wants frustrated customers who have a hard time navigating a business website. We have all been there where you give up figuring out getting around a website and decide to go somewhere else.Think about sites like Google and Yahoo that are easy to navigate. They have different categories that make finding things simple. Although clear examples, they offer a guideline to follow. A new site does not have to compete with popular search engines, but a small business can benefit from a similar structure.A captivating homepage and an About Us page used to express and reiterate the business objective conveys simplicity and ease. Sometimes when a website looks simple, clean, and professional-looking, people assume it took little time. Creating a custom design can take up to a month. The devil is in the detail and web design demands attention. The tedious task can take up to 2 weeks, depending on the size and services offered.
Final Touches of Website Project
The difficult portion of creating a custom website from scratch and most time-consuming would be designing and constructing each page to your satisfaction. Before launching, the web developer should have a checklist to ensure business approval of the web design, the content layout, and website navigation. This part can take up to two additional weeks. Perfection remains to be seen in web development, but checking and double-checking never hurt.
Test The Website
Take a week to test out the website. Before announcing the availability of the site, go through and make sure the format’s correct. See what the customers would see on all devices and internet browsers. This should take between 1-2 weeks. Once you publish and launch the new site, leave time to fix any bugs or potential complaints or suggestions there may be. Client feedback allows the company to address these concerns early on. No matter how perfect a website seems, preparation prevents complications.
When a new company looks to expand, it must prioritize a website design. A successful website can take up to 3 months of planning, designing, and testing before launching. Depending on a business objective, a website redesign can take up to 4 months. This depends on the needs of a company, but the same process applies. Resources, finances, and the company size all play a factor in how long it takes to build a website. The short answer is that your website is unique and so should be the development time to build it.