A Guide To SEO Keywords WordPress: How To Rank Your WordPress Site

Do you need help figuring out how to optimize your WordPress website for search engine optimization (SEO) and use the correct keywords?

WordPress is one of the most popular content management systems used today by millions of websites. As a WordPress owner, understanding SEO and using keywords correctly can help you rate higher in google search engine results and drive more organic traffic to your website.

If you want to optimize your WordPress for SEO and utilize the power of keywords, this article will be your guide. You’ll learn all about SEO research, keyword optimization for on-page SEO, and how to monitor performance to make sure you’re getting the best results from your SEO efforts.

Note: This article includes affiliate links

What are Keywords — and Why do They Matter in WordPress SEO?: Ultimate Guide 

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SEO Keywords WordPress

If you have tried optimizing a website for SEO, chances are you have encountered the term “keywords.” Keywords play a significant role in SEO and can often be the difference between success and failure regarding organic click-throughs.

What Are Keywords?

Keywords are words or phrases a user might type into a search engine when looking for info or products related to your content topic. When used correctly within your content, they can help bring more visitors to your website by showing up on top of the SERP (search engine results page).

Why Do They Matter in WordPress Website?

Keywords are essential in WordPress (wpbeginner) because they help determine which post Google will display for particular search terms and the order in which those post appear in the SERPs. With strategically-placed keywords and description, you can improve your visibility and reach more potential leads and customers — as long as you select the right ones.

How Can You Use Them In Your Posts?

When selecting keywords for WordPress, several factors should guide your decision, such as relevancy, usefulness, competition level, the intent of searchers (users), and so on.

To ensure success via keyword selection, consider building an extensive list of short-tail and long-tail keywords that relate directly to your content topics written on specific web pages or blog posts so that you can effectively target users searching for related info to these topics.

Additionally, get long-tailed packages targeting many different pieces of related content across multiple channels so that you achieve better reach overall within many areas related to one another, giving backlinks benefit too!

Finally, be sure to use tools like Google’s Keyword Planner or Ahrefs Keyword Explorer to keep updated on new relevant search trends allowing you to take advantage before everyone else has had the chance leading to having ultimate ROI from this effort!

What keywords should I use for Search Engine Optimization?

Optimizing your website for SEO requires adequate research into the keywords you should use on your page. You should identify the terms that both your target audience and search engines will be able to recognize.

Several tools available today can help you determine which keywords are most likely to bring in clicks and visits – from keyword suggestion tools to competitor analysis tools.

Additionally, it’s essential that the keywords you do use match naturally with the content you create on your page, making them relevant and increasing their impact for optimizing search engine results.

What are the 4 types of keywords in Search Engine Optimization?

SEO, increases visibility in organic, unpaid search engine results on pages. SEO combines technical skills and knowledge with creativity to increase brand awareness and website traffic.

One of the key components of SEO is using keywords strategically to optimize content. To optimize your website for keywords, you first need to understand the four types of keywords used in SEO.

The four main types of keywords are Short Tail Keywords, Long Tail Keywords, Local Keywords, and LSI (Latent Semantic Indexing) Keywords.

Short Tail Keywords

Short Tail Keywords are broad search terms that consist of one or two single words. These often command high traffic numbers but also have a high level of competition because they are often used by searchers looking for general info on a topic. Some examples include “cars” or “shoes.”

Long Tail Keywords

Long Tail Keywords are longer search terms that allow marketers to narrow down their target audience and create more targeted content around specific topics. These keywords often have lower traffic numbers than short-tail keyword phrases but offer higher conversion and click-through rates since they more accurately match what an individual is likely to search for when looking for specific info on a given topic. For example, “women’s running shoes” or “mid-size sedan cars” would be long-tail keyword phrases.

Local Keywords

Local Keywords are used primarily by businesses targeting local customers who may not have heard of their products or services before searching online. This type of keyword helps them appear prominently in local searches, allowing them to connect directly with potential new customers in the immediate area who may never have known about them before!

Examples include “plumber in Los Angeles” or “restaurants near me,” which use location modifiers when people add their city name or address into Google as part of their query phrase itself.

Latent Semantic Indexing

Lastly, LSI (Latent Semantic Indexing) keywords vary slightly from regular non-LSI versions. These variations come from related words from similar contexts within their industry niche – these can help marketers boost internal link relevancy scores and look more natural when correctly performed topic clusters too! They also do not always sound like natural language either – some examples might be like “web hosting server solutions” rather than just using the base word “web hosting.”

Whether you’re a seasoned digital marketer looking to brush up on essential keyword basics or someone just starting out trying to learn more about how understanding types of key terms can help you better optimize content for search engine ranking – having an understanding of all four types will surely benefit your marketing efforts overall!

How to Add Keywords to WordPress

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Adding keywords to a WordPress hosting site (admin) is integral to optimizing your content for search engines. Using the correct keyword phrases in your titles, descriptions, category, headlines, and content can help improve visibility when users search for related info. To add keywords to WordPress hosting, you should include them in the title, URL slug, and meta description.

Additionally, you should use the keyword throughout the content and create links using the keyword. Finally, you must keep them relevant to what individuals are searching for online. These steps will help optimize your content and boost your rankings on web searches.


SEO aimed at improving website rankings in search engines is an important step toward increasing online visibility and driving more organic traffic to a website. A WordPress theme is driven by HTML, containing several elements that can be used for seopress purposes.

These include the title tag, meta description, headings, and photo alt-text. Title tags are one of the most important elements of the web page content as they tell search engine bots what the page is about. Utilizing a keyword or keyphrase in the title tag can help get your WordPress ranked higher in SERPs and draw more organic website traffic.


SEO-friendly URLs are essential for both SEO relevance and usability. In the case of WordPress, adding keywords to a URL will help search engines understand better what the content is about, increasing the chances of appearing in SERPs.

Similarly, an SEO-friendly URL structure helps users quickly scan the relevant information from your page and get a better user experience when navigating your website.

Having descriptive keywords in your URLs helps you rank higher on search engine results in pages and helps users know what is contained on each page without even opening it.

Meta Description

A meta description is an HTML element that provides a brief but accurate summary of the contents of a web page. It usually contains one or two sentences and is meant to be used as a descriptive texts for search engines when they crawl the page.

Regarding SEO in WordPress, you can leverage this information and add it to each page’s meta description tag with your chosen keywords.

This helps you communicate the focus of the page better and can also help drive higher rankings, increasing visibility for your website over time.

Header Tags

Header tags are an essential part of SEO for WordPress websites. They help search engine algorithms find and rate relevant content on a website according to the keywords used. Using header tags will also improve the overall readability of a post by creating structure and helping readers navigate through content quickly.

Header tags should be used to create hierarchical chapters of information and highlight important subject matter that post are focusing on with any given keyword phrase. Because these headers are seen first on a page, they can help guide readers and increase engagement, leading to increased website traffic over time.

Image Alt Text

Adding alt text to an image can help boost your webpages’ SEO. When using WordPress, assigning keywords to images with image alt texts are easy. This allows you to increase the visibility of your page since search engine algorithms prioritize content with a higher number of relevant, keyword-rich elements. By taking advantage of this opportunity, you can ensure that your page is more likely to appear in the top few search results, making it easier for users to find you on the web.

Body Copy

SEO keyword WordPress body copy is an important part of SEO as it helps search engines identify the content of your website. It also gives search engines hints to rate your website better in SERPs.

When writing SEO body copy, remember to include relevant keywords throughout the entire article and use subheadings when needed.

Also, longtail keywords are often an excellent option for enhanced SEO, as it increases relevancy and improves visibility for the target keyword.

Finally, ensure your content is engaging and reads well so visitors will stay on your page longer.

How to Add Keywords to WordPress With a Plugin

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Adding keywords to WordPress with a plugin is a great way to optimize your website for search engines. With a plugin, you can easily add meta tags to all your posts and pages containing relevant keywords for your content.

Furthermore, these plugins allow you to add keyword-rich page titles and characterizations that instantly increase visits from search engine crawlers. You can achieve better rankings with the right plugin in just a few clicks.

1. Yoast Search Engine Optimization WordPress Plugin

Yoast is a powerful WordPress plugin that can help you optimize your posts and pages for maximum visibility in search engine results. Yoast plugins allow you to easily add titles, meta descriptions, and social media previews to ensure the right people find your content.

It also helps you create an XML sitemap to ensure search engines can find all of the content on your site. Yoast is an excellent choice for anyone who wants to ensure their website is optimized for maximum visibility in search engine results.

Buy Yoast SEO Premium now for your upcoming post!

Yoast SEO Premium is the most comprehensive and effective solution for optimizing your site for higher rankings in search engines. It offers an intuitive user interface, powerful optimization features, advanced features for experienced users, and support for multiple languages.

With Yoast Premium, you get customized advice on optimizing your content to help it perform better in search results, deeper analysis of the competition when crafting your website title tags and meta descriptions, advanced redirect manager tools, SEO copywriting tool to make content targeting different focus keyword phrases easier and more effective, real-time page analysis with feedback on how to improve styling elements such as headings to boost your rankings, and much more.

Yoast Premium helps you take charge of your website’s optimization journey – so why wait? Get started today!

2. All-in-One SEO

Aioseo is a comprehensive SEO solution for websites of any size. It provides users with powerful tools that enable them to optimize their website’s content, make it more visible to search engines, and track its progress.

Aioseo includes automated focus keyword optimization, meta tag creation, sitemap building, and even integrated analytics to track your website’s performance in the SERPs.

The all-in-one approach also makes it easier to manage all aspects of your website’s SEO in one place. Aioseo has helped countless website owners quickly improve their ranking in the SERPs by providing an accessible platform that is easy to use and highly effective.

3. All Meta Tags

All meta tags are pieces of code used in HTML (Hypertext Markup Language) to provide information on the page in a way that search engine crawlers can read.

They contain various information, ranging from site characterizations and keywords to limiting whether search engines should index a page or follow its links.

Including the right meta tags makes it possible to get more relevant web traffic from search engines and increase your search engine rankings.

Additionally, optimization through all meta tags affects click-through rate (CTR) and ultimately contributes to the performance of any website.

4. Rankmath

Rankmath is an all-in-one WordPress SEO plugin that provides powerful tools to help you optimize your website for search engine visibility.

With one click installation via the WordPress dashboard, Rankmath helps you rate higher and get more organic traffic with simple settings like focus keyword optimization, sitemaps, link building, and much more.

It also includes in-depth analytics to track your progress and performance. With dedicated support from the team at Rankmath, you are guaranteed the best settings to ensure success in improving your website’s search presence.

Optimize Your WordPress Site to Boost Your Ranking

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WordPress is a powerful website development tool that can help small business owners launch their online presence. But if your WordPress isn’t optimized for search engines, it won’t rank as highly in search engine results — and potential customers may never find you. Here are some tips to help you optimize your WordPress for better rankings:

Know Your Target Audience

Optimizing your website is impossible if you don’t know who you’re targeting with it. Spend time researching the users interested in your WordPress site’s products and services (or even the topics discussed). Then use this data to decide how best to target them with content, design features, and more.

Choose Your Domain Name Carefully

Your domain name will play a key role in helping people easily remember and access your website and how search engines rank it. Make sure the domain name conveys what your website is about, including relevant keywords wherever possible. Additionally, try to secure a domain that is as short as possible while still providing enough context for visitors to know what they can expect when they visit it.

Optimize Titles and Meta Descriptions For Post

The titles of posts and pages on your WordPress must capture attention without seeming clickbaity or forced. To ensure search engines pick up on those titles quickly and accurately, ensure each one contains one or two relevant keywords for best SEO practices.

Along the same lines, meta descriptions should also contain essential focus keyword phrases but still be reader-friendly, so potential customers click through to read more about you.

Furthermore, make sure each post or page has its unique title and meta description; using duplicates can harm overall rankings for that particular page or post within searches.

Create Content That Is Key-word Rich

Content optimized with target keywords helps improve ranking and increase visitor engagement due to added search relevance – ultimately leading to better conversion rates.

When writing content, include applicable keywords naturally into the text at least once or twice throughout (but avoid excessive repetition).

Also, sprinkle secondary keyword phrases into content sparingly throughout as needed – however, stay away from keyword stuffing!

Lastly, all images should have descriptive alt tags, including pertinent keywords where applicable. These factors also play an essential role in SEO optimization efforts, so don’t leave out this critical step!

Speed Up Your Site Load Times

Search engine crawlers can tell how long a page takes before displaying fully on the browser window, so fast loading times are essential for improving rankings on SERPs.

When optimizing load times, look into selecting basic hosting packages coupled with caching plugins when appropriate—this practice often leads directly towards achieving optimal speeds, resulting in high organic rankings on SERPs!

The Best Software Tools To Help You With Key-word Research

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Keyword research is one of the most important aspects of SEO and digital marketing. As such, it is essential for any website or business that wants to grow its online presence.

The right tools can save you time, money, and frustration when finding and analyzing the right keywords for your content. With that in mind, let’s look at some of the best tools available to help you with keyword research.

Google Keyword Planner

Google Keyword Planner is a free tool provided by Google Adwords. It allows users to research keyword trends based on period, location, and other metrics. It also includes search volume and bid cost estimates so you can make informed decisions as part of your SEO strategy. Google Analytics is great for tracking your site’s progress. 


Semrush is an all-in-one keyword research and analysis platform that provides accurate keyword insights and other essential metrics like domain authority scores, backlinks data, SERPs analysis, etc. You can use Semrush to uncover keyword gaps between competing websites or get ideas for new content topics by researching related phrases and topics in their topic explorer feature.

Long Tail Pro

Long Tail Pro is an advanced keyword research tool designed to help marketers find high-value long-tail keywords with relatively low competition levels to maximize visibility in organic search results quickly and easily. The software also provides real-time results from various sources, including Google Suggestions, Amazon Autosuggestion & more.

Moz Key-word Explorer

Moz Keyword Explorer is a comprehensive tool that helps marketers discover the best campaign keywords. From competitive analysis with predictive intelligence technology to visualizing correlations between various data sets — this tool has everything needed by anyone looking to optimize their website on SERP rankings using powerful keyword tactics.

Ahrefs Keywords Explorer

Ahrefs Keywords Explorer offers quick access to valuable insights found through completing comprehensive analyses of target keywords being used on webpages globally and ranking them in various ways (by word count frequency or relevance). 

This tool gives users access to up-to-date search volume and difficulty levels amongst much more helpful data, which can be used for optimizing campaigns quickly & effectively! Install today and create an account. They offer tutorials and a very easy menu to navigate through.


Mangool’s Keyword Planner is a powerful tool for any blogger to help them find the best keywords for their website or blog. It helps bloggers quickly uncover hot topics with high search volumes, analyze keyword competition, calculate keyword difficulty, and even log competitor top rankings.

With its intuitive design, Mangool makes keyword research easier and faster than ever, helping bloggers create better content in less time. The Keyword Planner is an invaluable tool to help bloggers optimize their content to rank higher in search engine results (Hubspot).


MonsterInsights is a powerful Google Analytics plugin for WordPress that tracks, analyzes, and optimizes your website’s performance. MonsterInsight helps you take the guesswork out of website analytics by providing accurate and up-to-date data about your visitors, traffic sources, popular content, eCommerce conversions, and more.

With MonsterInsight, you can quickly see which content is driving most of your traffic and conversion, where your visitors are coming from, who is clicking on specific calls to action (CTA) buttons on your site, and more – allowing you to make informed decisions that will help boost engagement and improve the user experience on your website.

SEO Services Can Help You With Your WordPress

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SEO services provided by experts can help your WordPress website get the exposure it needs to succeed in search engine rankings. SEO for WordPress (wpforms) involves optimizing metadata and content, improving page speed, optimizing images, ensuring secure connection (HTTPS), and improving local SEO with Google My Business optimization.

These services can provide valuable insight into how people find your website and help you craft strategies to increase traffic while strengthening your brand visibility.

Chris Palmer SEO offers amazing articles for affordable prices. 

But if you want a team behind you, consider us.  

Work With Us

Working with us, RAD SEO, for all of your SEO needs to ensure that you will benefit from the highest level of expertise in the industry. Our experienced and knowledgeable team of professionals is well-equipped to help boost your visibility on search engine ranking a post and drive more traffic to your website.

From researching and selecting relevant keywords, optimizing content, and building quality backlinks, we offer end-to-end SEO solutions to maximize your online presence and traffic returns. With our agency at the helm, you can rest assured that your business’s website receives maximum exposure all year round.

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