For modern solo entrepreneurs (or ‘solopreneurs’), success in business is as much about utilizing the latest tech solutions as it is about hard work, expertise, or good connections. The future is digital and, if you know how to wield the latest software, you can turbo boost your business and improve your prospects in the years to come.
Branding
Chances are, if you’re a qualified business person, you’re probably not also a graphic designer, copywriter, and web developer. Luckily, thanks to freelance marketplaces, you don’t have to be. The services of creative experts are more accessible than ever before and, by tapping into online directories, you can often find individuals with relevant skills at competitive rates. Just make sure you’re treading cautiously with services like Fiverr or Upwork. These kinds of directories are useful for quick logo designs, copywriting, and social assistance but, if you’re involved in a serious venture, you’ll need to aim a little higher.
A website is crucial now for most online businesses. This will serve as the hub for your online operations (containing links to various platforms), a point of sale, and a tool for networking. If you’re running on a small budget and have a clear idea as to what you want, it’s possible to construct your own site using one of the two major builders but, for something credible, you’d be better off hiring developers directly. RAD SEO can offer you more flexibility, reliability, and maintenance of existing structures – a perk that will prove invaluable in the long term.
Budgeting
Trying to manage a company’s finances with pencil and paper is senseless in an era when we have accountech, budgeting apps, and Excel. If you’re unsure of where or how to start, it’s worth looking at some online guides first. These can help you to identify the right programs for your business that you (and/or your accountants) can use to make sense of spending, expenses, and cash flow.
The way in which you spend your money is going to depend a lot on how much you have available. Personal funding accounted for 64.4% of capital for startups in the year 2020. This is one of the easiest ways to get your business moving but it’s also risky for personal finances. You’ll want to make use of budgeting apps to ensure you don’t overspend and harm your own checking account.
Organizing
If you aren’t using tech solutions to help organize your business, you’re probably taking the long way round. Many business-centric mobile and desktop apps are cross-compatible and designed to optimize your work practices, increase your productivity, minimize wasted time and help you to communicate with teammates, partners, or clients. If you haven’t already, you could even try integrating time tracking software like Toggl into your workflow – this will allow you to balance the time you spend on projects and help calculate hours for payment.
Another great way to save time, in the long run, is by forming a Limited Liability Company (LLC). This will help to reduce paperwork, as well as offering tax advantages and reduced liability. Most states have different regulations so make sure to check the relevant rules before moving ahead with your formation. How to start an LLC in Michigan? A simple Google search will reveal plenty, but it can be worth working with a formation service to make sure nothing falls through the cracks.
It’s important, as we move further into the digital sphere, not to limit ourselves when it comes to technology. The breadth of software, apps, and downloadables continues to grow and, if you’re willing to grow with it, your business is sure to benefit.
Rad SEO is an SEO agency focused on bringing you the gold standard in digital services. See how we can benefit you, at radseo.dev.
