Are SEO Services Worth It In 2022?
November 30, 2022
Yes, SEO services are still worth it in 2022. With the ever-changing landscape of digital marketing, it’s important to stay ahead of the curve and
Let's Get Some RAD SEO
SEO Services: What are They?
What are SEO Services? SEO services are search engine optimization services that increase website visibility and eventually organic search traffic. These services are usually provided by SEO experts, freelancers, or agencies. We are an agency that provides top-notch SEO services for areas in and around Wayne.
SEO Optimization
We set up an SEO program designed to fit your specific needs.
Video Meetings
We meet with you monthly via video conference to go over your progress.
Advanced Analytics
We use Google Search Console, Google Analytics, Ahrefs, among other tools to provide detailed analytics for your project.
Pay Per Click
It's sometimes a good idea to use PPC in conjunction with your SEO. We can manage your Google Ads for you.
Why Is SEO Important?
Search engines account for nearly 93% of all web traffic. You must be indexed by major search engines and highly ranked to ensure your website is found. Here are some other facts about Google search engines and Google in general:
- 75% of searchers will not click beyond the first page of search engine result pages (SERPs).
- Google processes more than 5.8B searches per day.
- Google processes more than 2T searches per year.
- The average click rate for position 1 in search results pages is 19.3%, while position 2 is 10.57%.
- Between 16-20% of all searches each year are new. They are new and have never been searched before.
- 60% of Google search results are made on mobile devices.
- Google holds 95% of the U.S. mobile search engine market
- Location-related searches account for 33% of all mobile Google search queries.
- 50% of “near me”, queries lead to a store visit.
- 75% of Google search results for food are made on mobile devices.
- 46% of product search results start on Google.
- Google holds 92% of the market for search engines.
You could easily set up your site and expect traffic to come to it. There are likely to be many websites that focus on the same topics and themes as yours. The search engines decide which websites they will list in search results for any given query. SEO best practices must be implemented to ensure that your website is able to capture web traffic from search engines for relevant search queries.
What SEO Ranking Factors Are Important In 2022?
SEO is essential to drive search engine traffic to your website. How does a search engine rank websites? This is a complex question because there are many ranking factors. However, we have selected the most important for you.
Content
Content is the king of SEO. Search engines aim to provide users with the most relevant information to their queries at the most fundamental level. Wikipedia articles are highly ranked because they are trustworthy and comprehensive. Search engines will examine the page’s content and the freshness to determine if it is relevant for the searcher. Let’s say you own a website selling coffee mugs in all shapes and sizes. Your website should be clear about coffee mugs. You could have mug product pages. But also information about the history and making of coffee mugs. The foundation of driving organic traffic to your website is content.
UX (User Experience)
Even though you may have the best content, poor user experience will cause users to leave your site and not return. Search engines avoid this and rank websites that offer a great user experience higher. What makes a great user experience?
- Fast page speed
- Mobile-friendly Website
- Navigation seamless
- No pop-up messages
Your site must be easy to navigate and consume by users. Mobile devices now account for a large portion of web traffic so this has become very important.
Technical SEO
There are some overlaps with technical ranking factors and user experience. These include web development best practices to improve page speed, as well as metadata optimization, and considerations for web architecture. Metadata optimizations can improve click-rates, image ranking, and even surface your content in voice searches.
Metrics For User Feedback
As clues for content search engines, behavioral data is also used. This data could include click rates for a particular query or the speed at which a user hits back after clicking on a result. These ranking factors may not always be transparent, so web professionals will need to rely on the subtle clues search engines leave or feedback provided by search engine employees and experts.
Backlinks
Any link that points back to your page is a backlink. Search engines consider how many links point at a page and what site they are pointing from. People will link to you if they find your content to be valuable and trustworthy. Search engines consider the quality of links when determining the link’s value. They are not all created equal. For example, if your sports blog links to ESPN, the search engine will consider your content highly authoritative and relevant. But if your friend has a recipe blog linking to you, it won’t be as important.
This ranking signal was abused by websites that took advantage of the algorithms in the past. Search engines introduced updates to improve search results integrity. Backlinks are a promise made by vendors. Make sure to verify any backlink vendor’s authenticity and methods.
Reporting
As SEO professionals, we monitor keyword rankings, organic traffic, search trends, and backlinks. They also perform diagnostic tests to help measure the results of their SEO efforts. This is a lot of work and not all tools are equal. Working with experts in this field can help you save time and money.
Keyword Strategy
It is important to match your business offerings with the search terms people use in search engines. A deep understanding of your business is required for keyword strategy services. This includes analysis of keyword volume trends and competitive analysis. The ultimate result is a targeted keyword strategy, which provides the foundation for SEO success.
Off-Site Optimization
Rankings can also be affected by factors outside of your website. These factors include backlinks from trusted websites, Google Business optimizations, and reputation management. Off-site optimization can help you increase your search engine traffic once you have good content.
Competitor Analysis
Sometimes, it is not enough to see your website rank higher in search engines and get more traffic. To stay ahead of your competitors, you may want to also monitor their performance. Competitor SEO analysis shows you how your competitors rank over time, along with key performance indicators (KPIs) such as backlinks and domain authority. Increased competition could show that additional SEO and content investments are needed.
Technical Site Audit
SEO site audits examine all technical aspects of your website that could affect how search engines may rate your page. Some key website factors are Crawlability (a search engine's crawlers ability to find and access your site), Indexability (a search engines ability to index pages on your site), and User Experience (site speed and pop-ups have a big effect here).
Content Analysis
High-quality content is valued by search engines and users. You need content produced on a larger scale. If you're doing it yourself, it's possible that you don't have the resources to produce content quickly enough. Our Search engine optimization services can help you create content that is based on your keyword strategy and content strategy. To ensure that it stays relevant and fresh, it is also optimized on an ongoing basis.
Take Your Business To The Next Level
Full Service SEO Agency
Here are some basic price points with deliverables. However, we can create a custom plan for you that will better fit your business.
Complete SEO
A Good Place To Start
$
1200
/mo
Complete SEO Includes
Keep in mind that these are basic plans that although good may not be what you need. Contact us to find the right plan for you.
- Google Business Profile Setup/Optimization
- 3 Posts on 1 Google Business Profile Weekly
- 50 Local Citations (one time)
- Keyword Research and Analysis
- On-Page Optimizations (Up to 7 Pages Per Month)
- 2 Optimized Blog Articles Per Month
- Monthly 30 Minute Meetings/Reporting
- 2 Press Releases Over 12 Months
Premium SEO
Ready For The Next Level?
$
1600
/mo
Premium SEO Includes
Keep in mind that these are basic plans that although good may not be what you need. Contact us to find the right plan for you.
- Google Business Profile Setup/Optimization
- 3 Posts on up to 2 Google Business Profiles Weekly
- 100 Local Citations (one time)
- Keyword Research and Analysis
- On-Page Optimizations (Up to 10 Pages Per Month)
- 3 Optimized Blog Articles Per Month
- Monthly 30 Minute Meetings/Reporting
- 3 Press Releases Over 12 Months
Accelerated SEO
For When You Need To Go Faster
$
2000
/mo
Accelerated SEO Includes
Keep in mind that these are basic plans that although good may not be what you need. Contact us to find the right plan for you.
- Google Business Profile Setup/Optimization
- 3 Posts on up to 5 Google Business Profiles Weekly
- 100 Local Citations (one time)
- Local Listing/Citation Management
- Keyword Research and Analysis
- On-Page Optimizations (Up to 15 Pages Per Month)
- 4 Optimized Blog Articles Per Month
- Monthly 30 Minute Meetings/Reporting
- Monthly Press Releases
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